Skip to main content

Twitter Marketing Do's and Don'ts

Twitter Marketing

Nowadays, close to 70% of listed businesses have an official Twitter account to keep in touch with their clients. But not everyone knows hot to deploy this account to bolster the Company-Client relationship and enhance their brand value. With a little practice and a good understanding of the following "Twitter Marketing Dos and Don'ts", you will be drawing new customers to your business in no time. Here is what you need to grasp:

Do...


1) Connect: 

Whilst Twitter can be best used to present updates and info about your business to your followers, it can also be used to engage with them. Barring the Tweeting, you can use your account to retweet the tweets of other relevant people in your business area. A Positive reply to someone's tweet or joining a healthy conversation related to your business topic is a wonderful way to interact on Twitter. This also helps you to gain followers as well as extend the reach of your account.


2) Mix things up: 

Just because it is an official business account does not mean that it has to be "all business". Besides posting promotional tweets, you can also exhibit your interactions with clients (like retweeting an encouraging review that some customer has tweeted). You can also interact with other big shots in your business using @replies. Or else, you can also post inspirational quotes that exhibit your brand's principles.

3) Cross-Promote: 

Make sure that you add a link to your company's official web page in the Bio section of Twitter. Also, ensure that your official website has a Twitter button that redirects to your twitter account. A "Follow me on Twitter" link can be placed so that the clients are more likely to click on it and ideally, follow you. This allows you to promote both your twitter account and your web page simultaneously.


Dont's...


1) Do not Tweet Tactlessly: 

Above all, be careful before you post something on twitter or for that case, any social media platform. You are free to post whatever you want on your personal Twitter account, but what you tweet on your company's official twitter page must reflect the image and ideals of the brand. Stick to the professional tone when you are not sure and focus on what the company is all about and only post relevant stuff.

2) Do not Interact Negatively: 

Never pull someone's leg on an open discussion or get involved in an argument over Twitter. If you feel you are being provoked by other company's tweets or any other person, it is best to ignore them. In case, you face a disappointed customer who vents out his anger on twitter, the best course of action is to provide details of your Customer relations department and assure them that his/her problem will be addressed. This shows that your company truly cares about its customer concerns and at the same time, takes off the negative discussion on Twitter.

3) Do not Tweet Sporadically: 

You do not want customers looking over your company's twitter account only to realize that the last tweet was done a few months ago. Make sure that the account looks up-to-date and fresh by tweeting regularly at least twice a week. Update relevant tweets and retweets on a daily basis whenever possible but make sure that you stay on track.

Labels:

Comments

Post a Comment

Popular posts from this blog

11 Tips for Turning Twitter into an Internet Marketing Tool

The little blue bird embraces a lot of promise to your business when used in the right way. Twitter is a prime social media platform with about 35 percent of all global internet users and more than 350,000 tweets sent per minute. That makes Twitter a potential powerful marketing tool. Numerous Twitter experts, successful business leaders and marketing professionals have utilized Twitter to market their products, services and brands. How can you turn Twitter into an exceptional Internet Marketing tool? Well, here are 11 tips on how to use Twitter as an internet marketing tool. 1. Enhance your Twitter bio. Your company voice and identity should be well branded. What does that mean? It implies having a bio that informs the audience who you are as well as comprises a link to your organization’s website. Moreover, you should have a uniform tone for potential customers to clearly comprehend your identity as well as what you do. 2. Regularly interact with targets and influence in
2 comments
Read more

5 Reasons to Market Your Business on Twitter

When the biggest companies in the world are doing it, there has got to be something to it, right? With its 250 million regular users, Twitter has changed the dynamics of interaction between individuals and the companies whose products and services they buy and use. Even companies that spend millions on international marketing campaigns and employ full-time PR departments have discovered that Twitter is one of the best tools available to get their message out to their clientele, and to listen to what they are saying. Here are 5 Reasons to Market Your Business on Twitter if you aren’t already doing so. Firstly, Twitter is 100% free. The main limiting factor in most advertising plans is the budget. In traditional forms of media, the time and/or space that your advertising will be available for you to get your message out to potential and existing customers is determined by the amount of money you choose to spend. Time of day, period of the week, and festive seasons se
1 comment
Read more

5 Ways To Benefit Your Business With Twitter Marketing

With over 230 million active users across the globe , then it is no longer a secret that Twitter is a potentially powerful online marketing tool that can help you achieve virtually all your business goals if you only know how to use it properly. However, lots of business owners out there hardly know how to leverage this social media platform to achieve their business goals. If you don’t know how to use Twitter for purposes of marketing your services, products and brand, here are some actionable tips on how to benefit your business with Twitter marketing that will help you get the most of this incredibly powerful online marketing platform. 1. Engage your followers One benefit of using Twitter for marketing your business is that it gives you the ability to engage your followers real time. Remember your followers are like potential clients and ,hence you need to engage them especially if you have lots of followers. The more you engage them, the more they will be interested in you
Post a Comment
Read more